Passion and Purpose

October 21st
2009

passion-and-purpose

A little over a month ago I took a 6-hour car ride to Cape Cod for a friend’s wedding. Usually, I like to pass my car time with music and mindfulness.  But as entertaining and brilliant as I think I am, 6 hours is a long time to spend alone with myself.  Now, I am not normally a book-on-tape kinda gal, but while wandering through Whole Foods before my trip, something caught my eye and called out, “Hey!  You!  Buy me!”  It was Passion and Purpose: The Power of Conscious Capitalism, a 2 disk CD by John Mackey, the CEO of Whole Foods.  Perfect!  John was going to accompany me to Cape Cod.  Good thing he’s not married.  Wait…is he? 

 

The first disk, a recording of a talk John gave, was fantastic.  Great insight for anyone business or entrepreneurial minded.  Here are some of his main thoughts:

 

-         Great companies have great purposes.  What is the deeper purpose of your business or company? 

-         If Purpose is the DNA, how is it expressed through your business?

-         Fear is created by the mind because we anticipate possible outcomes;  fear is not intrinsic in experiences; don’t indulge fear, rather use it as a tool to help you grow

 

According to my arbitrary rating system, I give Disk One 4 out of 5 Green Beans

 

The second disk, an interview with John given by some unknown female…well that’s just another story.  I started listening to it fully expecting to be as enlightened as I was by the first.  But after 30 minutes of banging my head against the steering wheel, I had to eject, eject, eject.  It was torture, plain and simple.  No knocks to my road trip side-kick here.  It was the interviewer who made it so horrific. 

 

Disc Two of Passion and Purpose gets 0 Green Beans.  That’s right, I ate ‘em all.

 

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